What started as a joke or hoax might be a solution to air pollution in uber cities of the world. There once went a saying which held true for most things still—good things come for free—Linux, Air and Water? Water bills in India are no fancy stuff anymore (just like in the West) and water is a commodity made payable for its citizens (atleast in the cities). It looks like fresh air will soon become an essential commodity for vital fresh breaths, especially in smog-stricken cities like Beijing, Karachi, Khorramabad, Doha, Idgir, New Delhi, New York etc.
The idea of VitalityAir founded by Moses Lam and Troy Paquette as a gag on e-bay, more than a year ago, seems to now be selling like hot cakes in China (starting less than two months back). How many fresh inhalations does one need to kick his/her lungs? With alarming levels of air pollution in Beijing, which is expected to reach coastal cities like Tianjin, Chinese citizens are worried (and rightly so) about the ever increasing levels of pollution in their country. Red alerts are also an indication of future problems arising from bad air quality.
Air pollution is one of the top ten health risks faced by humans globally. According to co-founder Moses Lam, Vitality Air has seen sales in China soar with the first shipment of 500 bottles of fresh air sold in four days, and a crate containing 4,000 bottles recently being shipped to China. What exactly is this air? According to the company’s site, these are fresh air bottles coming from uninhabited areas in the Rocky Mountains of Canada! The air is compressed and filled into cans and then sealed. The aluminium bottles, they claim do not include any propellants and come with a mask so that one can breathe in the air without any waste.
Back in India, the capital city of Delhi is high on the list (it has been in news lately) of polluted world cities list along with others urban cities around the world facing high levels of air pollution. The question is “Will India find its own canned fresh Himalayan air to localize or will it use VitalityNext?”
Do you think smart-cars, car-pooling, odd-even number cars (much in debate in the capital) or simply increasing the efficiency of public transport will work for reducing Delhi’s air pollution levels? What are other ways to control air contamination? Will Delhi buy fresh air to survive? How about those who can’t buy air?
How about exporting some fresh Himalayan air (like Himalayan Pink salt/Rock salt) to the world’s most polluted cities?
Share your thoughts with me.